Press release: Akixi Appoints Alastair Hay as New Chief Financial Officer

4 May 2022, Crawley, United Kingdom

Leading call reporting and analytics company, Akixi, has announced that Alastair Hay has joined the company as Chief Financial Officer (CFO).

Following the company’s investment and leadership announcement in February 2022, Alastair is the latest appointment to the Akixi executive team, where he will work with CEO Craig Decker, and the Axiom Equity and True North Advisory teams to execute the company’s growth strategy and international expansion plans. 

Alastair, previously Chief Financial Officer and Chief Corporate Development Officer, was a member of the founding team at Pharmanovia. Scaling the business from a single product in a single market, to 25 products in 140 markets, generating over €300m in sales. Prior to this, he was a Managing Director in FTI Consulting’s Corporate Finance practice. 

Alastair comments: “I am hugely excited by this market opportunity, and I look forward to being a part of the team which grows the business to become a truly global, best-in-class SaaS business.”

Craig Decker, CEO of Akixi, also comments: “I am thrilled to welcome Alastair to the Akixi team. Alastair brings an incredible background in managing and enabling business growth, he will no doubt be instrumental as we drive forward with our global growth strategy.”

Jonathan Organ of Axiom Equity adds, “We are delighted to have such a high-calibre individual join the Akixi senior management team. Alastair brings a wealth of experience supporting scaling businesses, which will prove invaluable to Craig and Akixi as the business continues to grow.”

Business Information

About Akixi

Established in 2008 and with its head office in the UK, Akixi provides a cloud-based data analytics and reporting platform which gives customers clear insights into business behaviours including the real-time value of lost calls, queued calls, and workforce optimisation – ultimately, helping businesses increase productivity, maximise revenue and improve customer experience.

Akixi has built trusted partnerships with over 600 of the world’s leading B2B telecoms and IT providers who have delivered Akixi services to over 7,000 customer sites worldwide. End users come from all industry sectors and business sizes.

More information about Akixi can be found at

About Axiom Equity

Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.

Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.

More information about Axiom Equity can be found at

About True North Advisory

True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.

More information about True North Advisory can be found at

For enquiries, contact: 

Hilary King
Head of Marketing, Akixi
T: +44 (0)1293 853076



Press release: Akixi Appoints Alastair Hay as New Chief Financial Officer
Hilary King