Press release: Akixi appoints John Christian as Vice President, Marketing

18 May 2023, Crawley, United Kingdom

Leading cloud-based, real-time call reporting and business insights software company, Akixi, has announced that John Christian has joined the company as VP, Marketing.

Following the growth investment from Axiom Equity in 2022 , John is the latest appointment to the team. John will work closely with the Akixi Executive team to execute the company’s product and market growth strategy.

With over 20 years’ experience in telecoms and IT, John has joined from Microsoft where he was a Principal Product Manager, bringing to market a portfolio of Microsoft Teams PSTN calling products, accelerating Service Providers time to revenue for new Teams Phone PSTN services. Prior to that John led the creation and execution of Metaswitch’s product marketing strategy and previously held senior Voice sales and marketing roles with several large global Telecoms operators.

John comments: “I am thrilled to join the team at such an exciting time of growth and product innovation. I am especially looking forward to working closely with our customers and partners to help them deliver impactful go-to-market strategies and accelerate the monetization and growth of their UCaaS customer bases”.

Akixi’s Chief Product and Marketing Officer, Mike Wilkinson, added “Utilizing Akixi’s pedigree in customer insights, service providers can connect more closely to their customers, by understanding their behaviors and how that impacts their business. John and his Marketing team are key in driving frictionless and impactful GTM strategies, cementing the business/service provider relationship and its adoption of the Akixi portfolio. John’s extensive experience will ensure that we are focused on increasing our footprint with solutions that add meaningful value”.

Business Information

About Akixi

Akixi is a fast-growing and profitable private equity (PE) owned company, operating in the UK, Europe and US, and headquartered near London. We work with leading service providers to offer cloud-based, real-time call reporting and business insights software to small and medium sized businesses (SMBs). With over 7,000 customers and more than 300,000 users benefiting from our multiple award-winning solution, we are a Cisco Select Developer Partner and proudly part of the Cisco Partner Ecosystem.

You can find out more at

About Axiom Equity

Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.

Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.

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About True North Advisory

True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.

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For Marketing enquiries, contact: 

Mark Channen
Marketing Communications Manager, Akixi
T: +44 (0)7970 111262



Press release: Akixi appoints John Christian as Vice President, Marketing
Sarah Metcalfe