Press release: Akixi announces growth investment led by Axiom Equity & True North Advisory

17 February 2022, Crawley, United Kingdom

Akixi, a leading call analytics software provider, announces growth investment from Axiom Equity, a B2B SaaS investor, and True North Advisory.

Founded in 2008, Akixi provides businesses with a cloud-based analytics platform helping companies transform how they track and understand their business communications. Akixi has grown rapidly to become a leading provider in its niche across both the UK and US. The growth equity investment will be used to support further international expansion and product innovation.

Axiom Equity is leading the investment, alongside True North Advisory who join as strategic partners. True North Advisory’s partners include Mike Tessler and Scott Hoffpauir, the founders and former management team of BroadSoft, Inc.

Craig Decker, who previously led BroadSoft in EMEA, and subsequently led the Cisco Worldwide Cloud and Hosted Group following Cisco’s $2bn acquisition of BroadSoft in 2018, joins Akixi as Chief Executive Officer. Craig will drive and deliver on the company’s global expansion plans, and comments, “Akixi has seen impressive growth over recent years, and I’m hugely excited to be leading the team which will collectively implement the company’s growth strategy as we embark on the next chapter for Akixi.”

Bart Delgado, Co-founder of Akixi, also commented, “The combined resources of Axiom and True North provide the rocket fuel that will see Akixi into the future, as we extend our leading analytics solutions deeper into international markets.”

Ed Fraser of Axiom Equity added, “We look forward to supporting Akixi as it continues to build world-class software and analytics products. Our partnership with Craig Decker and the True North team will help Akixi unlock some exciting new growth opportunities.”

Axiom Equity was advised by PWC (M&A), CIL and Cavell (commercial due diligence), James Cowper Kreston (financial) and Ashurst (legal & tax).
Akixi was advised by Q Advisors (M&A), Parisi Tax (tax) and KPMG (legal).

About Akixi

Established in 2008 and with its head office in the UK, Akixi provides a cloud-based data analytics and reporting platform which gives customers clear insights into business behaviours including the real-time value of lost calls, queued calls, and workforce optimisation – ultimately, helping businesses increase productivity, maximise revenue and improve customer experience.

Akixi has built trusted partnerships with over 600 of the world’s leading B2B telecoms and IT providers who have delivered Akixi services to over 7,000 customer sites worldwide. End users come from all industry sectors and business sizes.

More information about Akixi can be found at

About Axiom Equity

Axiom Equity is a B2B SaaS investor, focusing on businesses generating £5m-£15m ARR and looking to scale.

Investing as either a majority or minority investor, Axiom Equity employs a long-term approach, utilising its strategic resources to help management teams build lasting value in quality growth companies.

More information about Axiom Equity can be found at

About True North Advisory

True North Advisory is a premier trusted advisor to enterprise B2B companies, focused on the customer experience and collaboration industries, providing bespoke high-impact advice combined with tailored senior-level access. True North’s five partners – Mike Tessler, Scott Hoffpauir, Andy Miller, Dino Di Palma, and Jim Tholen – provide experience and insight from roles across the industry, working together at BroadSoft as founders and CxOs to CxO leadership roles at Acme Packet, Tandberg, Polycom and elsewhere.

More information about True North Advisory can be found at

For enquiries, contact: 

Hilary King
Head of Marketing, Akixi
T: +44 (0)1293 853076



Press release: Akixi announces growth investment led by Axiom Equity & True North Advisory
Hilary King