Light Up The Base is Akixi’s flagship go to market program enabling service providers to rapidly deploy, trial and commercialise business insights and call centre reporting tools. The role of the Head of Product Marketing and GTM programs is to own product positioning and messaging including the Akixi GTM program as well as commercial targets and implementation plan. Working closely with sales, the office of the COO, marketing and product management this role will combine both internal and external assets to deliver the GTM program to meet the requirements of Akixi’s service provider customers in Europe and North America. Over time the role will extend to cover Asian markets.
Your role is to bring together all the assets in Akixi’s business to deliver the commercial goals of the GTM program. You will own the business case and commercial targets for the Akixi Light Up the Base program alongside the product development and delivery plan. This will require co-ordination of product plan requirements, marketing programs and back-office operations. You will be the “face of Light Up the Base” leading interactions with both internal and external stakeholders. You will also be responsible for product taxonomy, product positioning and contribute to the CPMO office product strategy initiatives.